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School of Business, Entrepreneurship & Finance

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Home > Higher Certificate: Business Management, Entrepreneurship With Future Technology And/or Digital Marketing Specialization

Higher Certificate: Entrepreneurship, Business Management with Future Technology and/or Digital Marketing Specialization

Higher Certificate in Entrepreneurship NQF5, SAQA No. 101750, delivered by Concept Interactive (fully owned by AIE), in partnership with AIE for the additional Future Technology and Digital Marketing modules.

Overview

This higher qualification is designed for the student who wants to start and run their own business, covering a wide range of topics such as business management, marketing, project management and entrepreneurship. Throughout the course, students are encouraged to build plans on how they see challenges, at local or regional level, and what needs to transpire in order for these challenges to be addressed and solved. This has been regarded as one of the most exciting, modern and future ready Entrepreneurship and Business courses in South Africa today.

 

Upon successful completion, students may then elect a specialization into Future Technologies or Digital Marketing...or both.

 

  • FUTTECH1Specialization in Future Technologies
  • DIGMARK2Specialization in Digital Marketing
  • Future Technologies
  • Here, students will understand the impact of new technology in our world, in marketing and the power of exponential growth by learning about future technologies
    • The Internet of Things
    • Robotics and Artificial Intelligence
    • BlockChain Theory
    • Biotechnology
    • Virtual, Augmented Reality, Networks and Sensors
    • Smart Energy
    • Space Technology
  • Digital Marketing
  • Digital Marketing is and art combining consumer insight and an in depth knowledge into the internet of things. This module will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.
    • Digital Marketing in Context, Strategy, and Research
    • CRM and SEO
    • Google AdWords (PPC Marketing)
    • Channels (Search, Online, Video, Email, Social Media, Mobile Marketing)
    • Social Media Strategy, UX, Web Development and Design, Writing for Digital
    • Testing (Analytics) and Optimisation

 

Features and Benefits 

 

  • Students will build their own business plan throughout the year. 
  • This program incorporates the Project Management Institute’s (PMI ®) Project Management Body of Knowledge (PMBOK ®), integrated into its project management curriculum, a invaluable asset to your career as it increases employment prospects and helps you do your job more effectively. The PMI (Project Management Institute) aligns its process with certification industry best practices, such as those found in the Standards for Educational and Psychological Testing. The PMP® certification is also accredited against the internationally recognized ISO 17024 standard.  

  

  • Practical skills  was added to improve job and industry readiness such as Microsoft Project, Word, Excel, PowerPoint and more.  

  

  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 

 

 

This programme incorporates the use of Virtual Reality and may include topics such as Introduction to Virtual and Augmented Reality using your Goggles VR Headset, Introduction to the 3D Environment using Virtual Reality, Modelling for Virtual Reality, Preparing your 3D Data for Virtualization and Full Immersion, Design Validation through Virtual Reality, Presenting your data in Virtual Reality.

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Admission Requirements:

  • Students are expected to have passed Matric or the equivalent (this requirement can be waived in circumstances where the student can prove prior knowledge or experience)

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusivly to AIE students, devices can now be financed with your tuition fees. We provide three models:

 

 

  • CORECore Spec, Dell Inspiron 15” 3593 Series i5
  • MEDIUMMedium Spec, Dell Inspiron 15” 3593 Series i7
  • HIGHHigh Spec, Dell Latitude 3500 Series i7

R9 000.00Learn More

15" laptop that meets all your everyday needs and looks good doing it. Featuring 10th generation Intel®

10th Generation Intel(R) Core(TM) i5-1035G1 Processor (6MB Cache, up to 3.6 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm SATA Hard Drive, DVD Drive (Reads /Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Home 64bit English, 1Y Collect and Return Service

R14 000.00Learn More

The foundation for intense graphic and processor heavy tasks. Featuring 10th generation Intel® processors and an array of ports.

10th Generation Intel(R) Core(TM) i7-1065G7 Processor (8MB Cache, up to 3.9 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R18 000.00 Learn More

Get serious with the high spec Latitude, Dell’s flagship hardware for high end graphics and processing.

8th Generation Intel(R) Core(TM) i7 -8565U, 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 16GB, 2x8GB, DDR4 Non-ECC, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX130 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

  • Pricing & Payment Options

    NEW SECTION
  • Duration

    Full Academic Support

     

    • 12 months, 120 credits (10 Sessions/Week, 2:00 hours each, +- 2 ½ day/week, class times are between 08:30 & 16:00) 
    • All credits are achieved via your study duration at the academy, studio time and project based assignments.

      

    *Sessions will be grouped together to lower cost of travelling, however, in some cases classes may not follow this convention and schedules are subject to change.  

       

    Online & Part Time Academic Support

     

    • Part Time = 12 months, 120 credits (2 x evening classes, 18:00 to 21:00, Mon & Wed OR Tues & Thur)  
    • Online = 12 Months, 120credits (Online live classes, twice/week, 17:00 - 18:00, Mon & Wed OR Tues & Thurs) 
    • Credits are obtained through a combination of live virtual classes, pre-recorded video lectures and project based tasks.  

  • Career Options

    • Small Business Owner/Operator 
    • Business Manager 
    • Business Development Manager 
    • Project Manager 
    • Operational Manager 
  • Study Kit

    Your study kit is included in your fees and will contain: 

     

    • Electronic study guides and textbooks. 
    • Orientation kit including: Student Card, Welcome Letter, and Getting Started Guide.  
  • ENROL NOW

What you get

This qualification is designed to provide the student with multiple certificates
and qualifications, both locally and internationally recognised by the industry for maximum employability.

  

On completion the student will earn:  

 

  • Higher Certificate in Entrepreneurship NQF5, SAQA No. 101750  
  • Software Certificates:
    • Microsoft Word Advanced
    • Microsoft Project Part1 & Part2
    • Microsoft Word Fundamentals & Advanced Concepts
    • Microsoft Excel Fundamentals & Advanced Concepts
    • Microsoft PowerPoint Fundamentals
  • Specialized Certificates:
    • PMI CAPM Certificate (Upon successful completion of the certification)

Career Video

Watch this video to understand a day in the life of an Entrepreneur. 

Important Notes

This program is delivered by Concept Interactive (fully owned by AIE), in partnership with AIE, the Academic Institute of Excellence for the additional Future Technology and Digital Marketing modules. The Academic Institute of Exellence does not offer, provide or confer this qualifications, it merely provides the additional content and academic support.

 

Concept Interactive is registered as a Private Higher Education Institution by the Department of Higher Education and Training. Reg. No. 2009/HE07/003. The Higher Certificate in Entrepreneurship is accredited by the Council on Higher Education as a NQF5 qualification.

Creative Thinking

  • Defining Creative and Critical Thinking
  • Characteristics of Creative Thinkers
  • The Creative Thinking Process
  • Creative Thinking Techniques
  • Effective Critical Thinking
  • Effective Problem Solving

Business Communication

  • Defining Communication
  • Channels, Elements and Purpose of Communication
  • The advantage and importance of Feedback
  • Communication in the Workplace
  • Principles of Business Writing
  • The Business Letter
  • Email Communication
  • Presentation skills
  • Microsoft Word Fundamentals
  • Microsoft Excel Fundamentals
  • Microsoft PowerPoint Fundamentals
  • Microsoft Outlook Fundamentals

  


Project Management Administration

  • The nature of a project
  • The nature of project management
  • Structures in the project environment
  • Application of organisation structures in a project environment
  • Project management processes and activities
  • Understand working as a member of a team
  • Collaborate with other team members to improve performance
  • Participate in building relations between team members and other stakeholders
  • Respect differences to enhance interaction between team members
  • Use a variety of strategies to deal with potential or actual conflict in a project team

  



Business Mathematics

  • Math's Fundamentals
  • Business decisions and Data
  • Financial Mathematics

Business Management Principles

  • Introduction to Business Management
  • Planning as a management function
  • Organizing as a management function
  • Leading as a management function
  • Controlling as a management function
  • Motivation
  • Groups and Teams
  • Corporate Social Responsibility
  • Entrepreneurship
  • Change Management

Human Resources Management Principles

  • Definitions and terms
  • The role and principles of HRM
  • HRM in South Africa
  • Industrial Relations
  • Recruitment and Selection
  • Performance Management


Finance for Small Business

  • The Nature and Purpose of Accounting
  • Basic Accounting Principles
  • The Accounting Cycle
  • Types of Business
  • Cash
  • Finance Fundamentals
  • Sources of Capital
  • Financial Terminology
  • Cash Management
  • Budgeting & Finance
  • Financial Ratios


Marketing Practice

  • Marketing Fundamentals
  • The difference between Marketing, Advertising and Public Relations
  • Market Research
  • The Marketing Environment
  • PESTLE & SWOT analysis
  • Target Markets
  • Market Segmentation
  • Consumer Behaviors
  • The four "P's" of Marketing
  • Digital Marketing Basics
  • Social Media Marketing Basics

Entrepreneurship

  • Characteristics and skills
  • Intrapreneurship
  • Resources & Legal Requirements
  • Buying a Business
  • The Business Plan
  • Getting started
  • Managing risks
  • Failures and Turnaround

Business Information Systems

  • Concepts and fundamentals
  • Knowledge Management
  • Application Software
  • Systems Development
  • Technology in the Business Environment

 


 

 

  • FUTTECH1Specialization in Future Technologies
  • DIGMARK2Specialization in Digital Marketing
  • Future Technologies
  • Here, students will understand the impact of new technology in our world, in marketing and the power of exponential growth by learning about future technologies
    • The Internet of Things
    • Robotics and Artificial Intelligence
    • BlockChain Theory
    • Biotechnology
    • Virtual, Augmented Reality, Networks and Sensors
    • Smart Energy
    • Space Technology
  • Digital Marketing
  • Digital Marketing is and art combining consumer insight and an in depth knowledge into the internet of things. This module will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.
    • Digital Marketing in Context, Strategy, and Research
    • CRM and SEO
    • Google AdWords (PPC Marketing)
    • Channels (Search, Online, Video, Email, Social Media, Mobile Marketing)
    • Social Media Strategy, UX, Web Development and Design, Writing for Digital
    • Testing (Analytics) and Optimisation
  • Campus
    Registration Close Date
    Start Date
    Type
  • 05 February 2020
    10 February 2020
    Part Time
  • 05 February 2020
    10 February 2020
    Full Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 05 February 2020
    10 February 2020
    Full Time
  • 05 February 2020
    10 February 2020
    Part Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 05 February 2020
    10 February 2020
    Correspondence

Delivery Method: 
Include a Laptop? Yes No   Read more
  • Math Result: