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Home > Event Management, Travel, Tourism And Digital Marketing Certification

Event Management, Travel, Tourism and Digital Marketing Certification

Overview

Join the fast-paced event management, travel and hospitality industry. To succeed, it takes someone with an ability to be a problem solver, be people-oriented and be an effective communicator. 
This program was designed to consist of three main skill sets, starting with Event Management Certificate, Travel and Tourism Certificate, ending with Digital Marketing certificate. The most in-demand skills for these industries were mapped directly with the outcomes making this a hands-on practical program and ensuring employability. 
 
Event Management: Event management is the application of project management (PMI) to the creation and development of large-scale events such as festivals, conferences, ceremonies, parties, concerts, sports events or conventions. In this section, students will learn how to plan, create and manage an event. They will be exposed to the management function, communication, strong project management skills, accounting skills and how to bring all the different aspects of an event together. Students will be exposed to the similarities and differences between catering events, exhibitions, fairs, trade shows, sports events, music festivals and product launches. 
 
Digital Marketing: Students will learn how to conduct marketing research and develop digital communication strategies with focused business tactics and objectives. Students will learn the benefits of digital marketing, develop content strategies for a variety of digital marketing channels, understand social media channels, digital PR (public relations) and Email marketing. Finally, students investigate and understand web design, user-centered design and the relationship with digital marketing as well as the importance of SEO (search engine optimization). 
 
Travel & Tourism: This is an introduction to the basic principles of tourism and critical skills needed to effectively create a travel itinerary. While travellers themselves will have an idea what they want, it is still down to the organiser to identify the best flights, hotel rooms and ground transport arrangements. This starts with the basic travel arranger’s check-list and converting these into a sound travel solution that matches the traveller’s needs. Students learn about useful online tools to be able to create and manage a travel schedule. Travel and entertainment are amongst the most expensive purchases for a company and it is essential that this budget is spent wisely.  
In addition, students will learn about the tourism industry, tourism geography and eco-tourism– both in South Africa and internationally. 
 

 

  • PART 1Event Management Certificate
  • PART 2Travel and Tourism Certificate
  • PART 3Digital Marketing Certificate

Part 1: Event Management Certificate


In this section, students will learn how to plan, create and manage an event. They will be exposed to the management function, communication, strong project management skills, accounting skills and how to bring all the different aspects of an event together

- Business Communication
- Computer Essentials (Word, Excel, PowerPoint)

     
Project Management

  
- Role of Event Managers
- Catering
Exhibitions, Fairs and Trade Shows - Business Communication
- Sports Events, Music Festivals and Product Launches
- Sponsorships

- Introduction to Accounting
- Office Administration, Systems & Etiquette

 

Part 2: Travel and Tourism Certificate


Topics covered include destinations and experiences, marketing, management and structure of tourism and the associated concepts of demand, supply, products, services, target markets, distribution, positive and negative impacts, sustainable practices and the delivery of tourism, leisure and events within the regional, national and international contexts. 

 

- Tourism Geography
- Tourism Industry
- Eco-Tourism

- Modern Tools

     
- Local & International Travel

- Tourism & Travel Management
- Booking Travel Itineraries

 

Part 3: Digital Marketing Certificate


Online/Digital and Social Media Marketing are an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.

 

- Digital Marketing in Context, Strategy, and Research 
- Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
- Search Engine Optimization (SEO)
- Social Media Strategy
- Copywriting for optimized online marketing

- Pay Per Click (PPC) and Google Ads
Google Analytics and Digital Testing and Optimisation

 

 


Features and Benefits

 

  • This program incorporates the Project Management Institute’s (PMI ®) Project Management Body of Knowledge (PMBOK ®), integrated into its project management curriculum, an invaluable asset to your career as it increases employment prospects and helps you do your job more effectively. The PMI (Project Management Institute) aligns its process with certification industry best practices, such as those found in the Standards for Educational and Psychological Testing. The PMP® certification is also accredited against the internationally recognized ISO 17024 standard.
    
  • Practical skills were added to improve job and industry readiness such as Word, Excel, PowerPoint and more.    
  
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for the online student.  
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at-home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.   
  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 
  • Job placement assistance through our industry network and online recruitment portal, exclusively available to AIE graduates. Visit www.recruitgraduates.co.za for more.  

 

 

Tourism is regarded as a modern-day engine of growth and is one of the largest industries globally. In addition to being a labour-intensive industry, tourism holds the potential to drive increases in export earnings in a trading environment that is generally less volatile than that of commodity exports. The World Travel and Tourism Council (WTTC) indicated that travel and tourism in South Africa, directly employs more people than the mining, communication services, automotive manufacturing and chemicals manufacturing sectors. According to the latest Tourism and Migration Survey, almost 3.5 million tourists passed through South Africa’s ports of entry in August 2017.
- Career Planet (Statistics SA)

Admission Requirements:

  • NQF 3 or Grade 11 with English as your home/first language

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusivly to AIE students, devices can now be financed with your tuition fees. We provide three models:

 

 

  • CORECore Spec, Dell Inspiron 15” 3593 Series i5
  • MEDIUMMedium Spec, Dell Inspiron 15” 3593 Series i7
  • HIGHHigh Spec, Dell Latitude 3500 Series i7

R9 000.00Learn More

15" laptop that meets all your everyday needs and looks good doing it. Featuring 10th generation Intel®

10th Generation Intel(R) Core(TM) i5-1035G1 Processor (6MB Cache, up to 3.6 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm SATA Hard Drive, DVD Drive (Reads /Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Home 64bit English, 1Y Collect and Return Service

R14 000.00Learn More

The foundation for intense graphic and processor heavy tasks. Featuring 10th generation Intel® processors and an array of ports.

10th Generation Intel(R) Core(TM) i7-1065G7 Processor (8MB Cache, up to 3.9 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R18 000.00 Learn More

Get serious with the high spec Latitude, Dell’s flagship hardware for high end graphics and processing.

8th Generation Intel(R) Core(TM) i7 -8565U, 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 16GB, 2x8GB, DDR4 Non-ECC, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX130 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

Salaries & Skills

 

* All statistics are derived from www.payscale.com

  • Pricing & Payment Options

    NEW SECTION
  • Duration

    Full Time  

     

    • 10 months (5 Sessions/Week, 3:00 hours each, class times are between 08:30 – 12:00 or 12:30 – 16:00)  
    • All hours are achieved via your study duration at the institute and project-based assignments.  
     

    *Sessions will be grouped together to lower cost of traveling, however, in some cases classes may not follow this convention and schedules are subject to change.  

      

     

    Online & Part-Time 

     
    • Online = 10 Months (Online live Q&A classes, 2 Hours/week 18:00 - 20:00) 
    • Part-Time = 10 months (2 Hours/week, every 2nd Saturday 08:00 - 14:00)   
    • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks.
  • Career Options

    As part of our commitment to helping you find a job after graduation, we go a step above by preparing you with networking techniques, a professional resume, and interviewing techniques so you have what you need to succeed. 
     
    Career opportunities for graduates of this program have been identified as entry-level positions in:   
     
    • Event administration 
    • Event management 
    • Travel Agent 
    • Hotels and resort management  
    • Corporate travel departments 
    • Event planning businesses 
    • Cruise line positions 
    • Car rental agencies
  • Study Kit

    Your study kit is included in your fees and will contain:
     
    • Free WIFI (10GB/Month, On Campus only). 
    • Electronic study guides and textbook for online students. 
    • Stationery kit that includes:
      • AIE Notepad
      • AIE Pen, Ruler & Pencil Case
    • A prescribed textbook list and a recommended reading list will be issued to face to face students. 
    • Orientation kit including: Student Card, Welcome Letter, and Getting Started Guide. 
    • Access to our myAIE student portal and student support team via phone, email and tickets.  
  • ENROL NOW

What you get

This programme is designed to provide the student with multiple certificates and qualifications, both locally and internationally recognised by industry for maximum employability.  

 

On completion the student will earn:  

 

  • Part 1: Event Management Certificate 
  • Part 2: Digital Marketing Certificate 
  • Part 3: Travel and Tourism Certificate
  • Certificate from Learnfast via the Project Management Institute

Our Learning Methods

At AIE, The Academic Institute of Excellence we understand that that each person prefers different learning styles and techniques. This is influenced by many factors including, circumstances, location, field of study and learning preference. It is for this reason that we have developed our myWay learning methodology, a unique and modern approach to blended learning that encompasses multiple delivery methods, involving our three main channels.

Full Time

Reach your full potential through our myWay Instructor-led or Mentorship based classes combined with interactive lessons, practical assignments and in-field experience, combined with our blended platform to make up a full day or selective days within a week.

Part Time

Designed for the working professional, our part time programmes provides you with the flexibility and benefit of our myWay Blended Learning with at home exercises/assignments and mentored or in-class lectures at a manageable schedule and pace.

Online

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

Career Video

Watch this video to understand a day in the life of an Event Planner.

Part 1: Event Management certificate: 

 

Business Communication 

To ensure students have the ability to demonstrate knowledge, understand key terms and apply principles of the elements and basics of Business Communication in South Africa and the UK. In particular, these principles are: 

 

  • Verbal, non-verbal and written skills. 
  • Types of media including emails, blogs, print and letters.  
  • The importance of English spelling, precision, accuracy and grammar.  
  • Interviewing skills. 
  • Listening skills. 
  • Written skills. 
  • Identifying and appreciating local versus non-local communication nuances, particularly within South African cultures and international cultures. Recognising and understanding the importance of appreciating these differences and how to use communication skills to help bridge any divides. 
  • Understanding and identifying business language and non-business language. 
  • Understanding how to cross the bridge into the speaker’s “world”. 

 

Computer Essentials (Word, Excel, Powerpoint) 

To ensure students have the ability to demonstrate knowledge, understand key terms and apply the principles of Microsoft Word, Excel, PowerPoint and Outlook, as well as Google Gmail usage and basic Google account administration.  

  

 

Project Management (PMI) 

This module introduces the student to project management, ranging from small to larger projects in any business, or event taking place. This module ensure that a student will be able to understand and learn the different types of events taking place and how to manage these events differently.

 

Role of Event Managers 

This module introduces the student to the role that event managers take in the planning, execution and post-execution phase of events. It looks at the responsibilities that managers have, their powers to manage as well as their reporting duties to superiors and stakeholders. Students learn how managers need to take ownership and leadership and when to delegate, monitor and evaluate members within the team. Finally, students learn the holistic process of an event, how team members collaborate, how budgets and cash flow are managed, how quality and time is managed and how constant evaluation and feedback is critical in the final outcome.  

 

Catering 

This module introduces students to the preparation of meals for friends and larger events. Upon completion of this module, students will be able to: 

 

  • Know the services and companies commonly involved with and offered at catered events 
  • Recognize many types of alcoholic beverages, the history of beer and wine, and the characteristics of the most popular categories of wine 
  • Identify the elements of buffet design and setup 
  • Understand the basics of food and nutrition and of monitoring food safety and sanitation practices 
  • Understand the basic principles of modifying and converting recipes 
  • Comprehend what is needed to choose the correct equipment and tools 
  • Know how to plan menus and ensure quality of meals 
  • Understand preparation, cooking, garnishing, and presentation of food 

 

Exhibitions, Fairs and Trade Shows 

In this module, students learn the features and benefits of exhibitions, fairs and trade shows and are able to list the differences between all three events. Students will study at least one case study for each of the three events and be able to list the advantages and challenges for each event.  

 

Sports Events, Music Festivals and Product Launches 

In this module, students learn the features and benefits of sports events, music festivals and product launches and are able to list the differences between all three events. Students will study at least one case study for each of the three events and be able to list the advantages and challenges for each event.  

 

Sponsorships 

Students learn to define and recognise what sponsorships are, and to list at least five sponsorships in the industry today. They learn to plan sponsorship as well as implement, monitor and evaluate sponsorships. At the end of the module student will be able to demonstrate the skills and knowledge required to propose and implement sponsorships for specific brands/products. 

 

Introduction to Accounting 

Students will have the ability to demonstrate basic knowledge and understanding of key accounting terms and principles. In particular, these principles are: 

 

  • Concepts and terms (eg. Receipts, debtors, creditors, statements, invoices, liabilities, assets, cash, cash flow). 
  • Learn about books of prime entry, i.e. Cash Book, Ledger, Journals. 
  • Learn about double entry system of accounting; Source documents: cheques, vouchers, invoices, statements, etc. Finally, students are introduced to bank reconciliation and petty cash control and reconciliation. 
 

Office Administration, Systems & Etiquette  

Students learn to understand how an office works – what are the structures and processes within the office as well as its culture and rules. Students are introduced to differing roles and “who does what”. Students learn about and how to: 

 

  • Handle incoming calls and walk-ins. 
  • Learn diplomacy vs firm intent. 
  • Office politics. 
  • Office etiquette.
 

 

Part 2: Travel & Tourism certificate: 

 

Introduction to Tourism

Students are introduced to the principles of tourism, both locally, nationally and internationally. Topics covered include destinations and experiences, marketing, management and structure of tourism and the associated concepts of demand, supply, products, services, target markets, distribution, positive and negative impacts, sustainable practices and the delivery of tourism, leisure and events within the regional, national and international contexts.  

 

Tourism Geography

This module looks into the definitions of Tourism Geography and the factors that make up Tourism Geography. Students study the features of tourism geography in South Africa and the Top 50-100 destinations around the world and what positive and negative effects are associated in general with these destinations. 

 

The Tourism Industry  

Students learn about economics and tourism and how money and investment flows according to different tourist regions. In addition, students learn about the different commercial aspects of tourism – its formal and informal employment opportunities, and the peripheral industries associated with tourism.  

  

Eco-tourism 

This module looks into the new area of eco-tourism and learn to define the features and benefits of eco-tourism. Students study South African and international examples of eco-tourism, its importance to stakeholders and how industry is exploiting opportunities. 

 

Modern tools (Airbnb, Booking.com, Expedia, Trip Advisor)

Students learn about technology in tourism and travel, specifically learning about tools of the trade. Students are expected to use these tools with ease and compile a travel itinerary. 

   

 

Travel (local) 

This module exposes students to the varying modes of travel within South Africa, its characteristics, strengths, weaknesses and who the main operators are. Students learn about the economics of travel, including insurance, technology and the management thereof.  

 

Travel (international) 

This module exposes students to the varying modes of travel internationally, its characteristics, strengths, weaknesses and who the main operators are. Students learn about the economics of travel, including insurance, technology and the management thereof.  

 

Tourism and Travel Management 

The course comprises seven modules, with each module co-delivered by two or more expert academics. Developed in partnership with Tourism and Events Queensland, the statutory marketing authority for tourism in Queensland, several modules have been shot on-location across Queensland’s premier tourism destinations. The course features case studies of leading tourism and hospitality companies and interviews with prominent industry professionals. In addition, you'll hear from public sector officials representing government, peak industry bodies, destination management and marketing organisations, hotels and resorts, attractions, tour operators, transport and local communities.) 

 

Booking Travel Itineraries (flights, ships, visa, car hire, Uber, accommodation) 

Students learn to plan and book effective travel itineraries using both technological tools and learned content. Students are expected to present their findings. 

 

Internship (optional) (1 week to 10 days) 

To ensure students have the ability to work, with or without pay in a business environment or non-profit organisation to apply the skills learned throughout the course. Students should use the Internship template to show skills applied. 

 


 

Part 3: Digital and Social Media Marketing 1:

In the new era of digital marketing, marketers, business owners and PR professionals need to utilise all the tools at their disposal to find and engage their audience. This starts by using the digital marketing tools available and combining those with your social media marketing. This module will cover all your Digital and Social Media Marketing basics.

  • General and Digital Marketing  Fundamentals 
  • Google Ads (Adwords) Essentials (PPC)

  • Social Media Marketing Essentials (Facebook, Instagram, LinkedIn) 

  

  • Email Marketing Essentials with Mailchimp 

  • Campus
    Registration Close Date
    Start Date
    Type
  • 15 July 2020
    20 July 2020
    Correspondence
  • 15 July 2020
    20 July 2020
    Full Time
  • 15 July 2020
    20 July 2020
    Part Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 15 July 2020
    20 July 2020
    Full Time
  • 15 July 2020
    20 July 2020
    Part Time
  • 15 July 2020
    20 July 2020
    Correspondence

Delivery Method: 
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