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Professional Executive and Personal Assistant Certification

Take this unique programme to gain the skills and insight to support leaders, managers and organisations from a practical, hands on point of view. There is compelling evidence to show that often an executive personal assistant role can be a steppingstone to other roles within an organisation.  


This program was designed to consist of three parts, starting with Business and Administration Certificate, Professional Executive Essentials Certificate, and ending with our Digital Marketing and Computer Essentials certificate. The course is jam packed with with top skills relevant and needed in the workplace. Upon completion  you will be able to hit the ground running and immediately add value to any organisation. 



  • PART 1Part1: Business and Administration Certificate
  • PART 2Part2: Professional Executive Essentials Certificate
  • PART 3Part3: Digital Marketing and Computer Essentials Certificate

Part 1: Business and Administration Certificate

In this module, you will gain the skills and insight to carry out departmental or organisational goals, policies and procedures. Direct and oversee the organisation's financial and budgetary activities and manage recruitment and staff resources.


- Meetings and Minutes
- Office Administration, Systems and Etiquette
- Health & Safety Essentials
- Introduction to Accounting
- Xero Accounting

- Human Resource Management
- Project Management




Part 2: Professional Executive Essentials Certificate

In this module, students prepare for the workplace and learn the softskills needed in a workplace environment such as problem solving en events planning and organising. It is also required of the executive to make travel arrangements for people within the organisation.  


- Event Management
- Travel Administration
- Typing
- Creative or Critical Thinking
- Soft Skills
- Workplace Preparation



Part 3: Digital Marketing and Computer Essentials Certificate

Social Media Marketing is an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms. This module combines the digital marketing platforms you will be using and give you the essential skills needed in Microsoft Office.


- Digital Marketing (Social Media for Business, SEO and Social Media Apps)

- Microsoft Office Beginners (Word, Excel, Powerpoint)




Features and Benefits

  • This program incorporates the Project Management Institute’s (PMI ®) Project Management Body of Knowledge (PMBOK ®), integrated into its project management curriculum, an invaluable asset to your career as it increases employment prospects and helps you do your job more effectively. The PMI (Project Management Institute) aligns its process with certification industry best practices, such as those found in the Standards for Educational and Psychological Testing. The PMP® certification is also accredited against the internationally recognized ISO 17024 standard.

  • Practical skills were added to improve job and industry readiness such as Word, Excel, PowerPoint and more.    
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for the online student.  

  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at-home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.   

  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 

  • Job placement assistance through our industry network and online recruitment portal, exclusively available to AIE graduates. Visit for more.  



A lot of young people have been drafted into this role in the last decade. But it's only in the last couple of years that students are being hired directly into the role without the six to 12-month training period. EA's can have 33% administrative responsiblities and the rest can be analytics and HR. An EA might at times have to make decisions on behalf of the chairman, so the role has become very important and diverse"
- Professor Sankarshan Basu, Chairperson, Office of Career Development Services

Admission Requirements

  • Students are expected to have passed matric or the equivalent (this requirement can be waived in special circumstances).  
  • Although subject choice will not detract from qualification entry, the subjects Mathematics, Accounting, Business Studies & English are an advantage. 
  • Students should be able to use basic computer applications and thus should have basic computer literacy. If this is not the case proof of training in basic computer literacy will be required in order to be eligible for this course. 

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusively to AIE students, devices can now be financed with your tuition fees. We provide three models:



  • CORECore Spec, Dell Vostro 3500 Series i5
  • MEDIUMMedium Spec, Dell Latitude 5510, i7, 16GB
  • HIGHHigh Spec, Dell Latitude 5510, i7, 32GB

R14 000.00 (OUT OF STOCK)Learn More

The laptop that meets all your everyday needs and looks good doing it. 

11th Generation, Intel (R) Core (TM) i5-1135G7 Processor (8MB Cache, up to 4.2 GHz), 15.6 - Inch FHD, (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display Narrow Border Display, 1 x 8GB DDR4 2666MHZ RAM, 256GB SSD PCIe M.2, Intel Iris Xe Graphics, No DVD RW, Windows 10 Pro (64 Bit), 3Year Onsite Warranty 

R19 000.00 (OUT OF STOCK)Learn More

The foundation for intense graphic and processor heavy tasks.

11th Generation Intel Core i7-11370H(12M cache, up to 4.8GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Narrow Border WVA Display, Camera & Microphone, Power Button without Touch Fingerprint Reader, 16GB (2x8GB) DDR4 Non-ECC RAM, M.2 256GB PCIe NVMe Class 35 Solid State Drive, Nvidia GeForce MX450 w/2GB GDDR6 Graphics Memory, 4 Cell 54Whr Express Charge Capable Battery, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R21 500.00 (OUT OF STOCK) Learn More

Same foundation, more memory...for those who want to get a little more serious.

11th Generation Intel Core i7-11370H (15.6" FHD (1920 x 1080) Anti-Glare LED Backlight Non-Touch Narrow Border WVA Display, Camera & Microphone, Power Button without Touch Fingerprint Reader, 32GB (2x16GB) DDR4 Non-ECC RAM, WLAN, M.2 256GB PCIe NVMe Class 35 Solid State Drive, Nvidia GeForce MX450 w/2GB GDDR6 Graphics Memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

Salaries & Skills



* All statistics are derived from

  • Pricing & Payment Options

  • Duration

    Full Time

    • Full Time, Contact (Hybrid) Learning, 10 Months
    • Full Time, Online Learning, 10 Months
    • Classes conducted over 5 sessions/week (3 hours/week)


    • Part Time, Flexi Online Learning, 10 Months
    • Classes conducted after hours over 2-3 sessions/week (on selected Saturdays)

    * Class structures are subject to change without notification. 

    Learn More

  • Career Options

    • Professional Executive
    • Executive Assistant
    • Personal Assistant
    • Office Manager
  • Study Kit

    Your study kit is included in your fees and will contain:  
    • Free WIFI (On-Campus only).
    • Stationery kit that includes:
      • AIE Notepad
      • AIE Pen
      • AIE Ruler
      • AIE Pencil Case (15cm)
    • Electronic study guides. 
    • Orientation kit including: Student Card, Welcome Letter and Getting Started Guide. 
    • Access to our myAIE student portal and student support team via phone, email and tickets. 
  • Enrol Now

What you get

  • Professional Executive and Personal Assistant Certificate 
  • Business and Administration certificate 
  • Professional Executive Essentials certification 
  • Digital Marketing, and Computer Essentials certificate 
  • Project Management Certificate (PMI, Project Management International)


* Please note that external modules may change in wording and institution based on availability
and relevance of the module.  

Our Learning Methods

Our learning methods is a technology mediated delivery model, focused on flexibility, accessibility, and academic support to provide the ultimate learning experience without compromising teaching time and quality.





Full Time, Contact
(Hybrid) Learning

A modern twist on traditional face-to-face, full-time learning. Our contact classes are delivered via Hybrid learning, providing students with the flexibility to attend on campus, virtually, or both.

Full Time, Online

Extending our reach with online only, full time learning. Our progressive technology platform and people-supported academic journey giving students access to our classes from anywhere in the world.

Part Time, Flexi Online

Designed for the working professional, our part time programmes provide you with the flexibility to manger your own schedule and pace of learning. Sessions are conducted after hours on selected weekdays, and on alternate Saturdays.

Career Video

Watch this video to understand a day in the life of a personal assistant. 

Business and Administration certificate:

  • Meetings and minutes
  • Office Administration, Systems and etiquette
  • Health and Safety Essentials
  • Introduction to Accounting
  • Xero Accounting

  • Sage One Payroll
  • Human Resource Management
  • Project Management




Professional Executive Essentials certificate:

  • Event Management
  • Travel Administration
  • Typing
  • Creative and Critical Thinking
  • Soft Skills
  • Internship / Work Integrated Learning              



Computer Essentials certificate:

  • Microsoft Office Beginner and Intermediate (Word, Excel, Powerpoint)





Digital and Social Media Marketing 1:

In the new era of digital marketing, marketers, business owners and PR professionals need to utilise all the tools at their disposal to find and engage their audience. This starts by using the digital marketing tools available and combining those with your social media marketing. This module will cover all your Digital and Social Media Marketing basics.


  • General and Digital Marketing  Fundamentals 
  • Google Ads (Adwords) Essentials (PPC)

  • Social Media Marketing Essentials (Facebook, Instagram, LinkedIn) 


  • Email Marketing Essentials with Mailchimp 

  • Campus
    Registration Close Date
    Start Date
  • 13 February 2023
    20 February 2023
    Full Time, Contact
  • 13 February 2023
    20 February 2023
    Full Time, Contact
  • 13 February 2023
    20 February 2023
    Full Time, Online
  • 13 February 2023
    20 February 2023
    Part Time, Online

Delivery Method: 
Include a Laptop? Yes No   Read more