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School of Visual Design, Marketing & Branding

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Home > Digital Marketing, Social Media And Design Certification

Digital Marketing, Social Media and Design Certification

Overview

Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action. This program consists of two parts, starting with both graphic and web design, ending with our flagship Online/Digital and Social Media Marketing Certificate. 

 

Graphic and Web Design Module

Through all modules, we apply function and purpose to design and strategic thinking. You will learn how to design print and web assets with a clear business and marketing objective in mind. We will guide you through the process of print design with conceptual value, web design with a user-centric approach and digital marketing with a customer-first approach.

 

Online/Digital and Social Media Marketing

Online/Digital and Social Media Marketing are an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms. Through this certificate program, we apply function and purpose to creative and strategic thinking allowing you to design and implement a completely online, digital and social media marketing strategy with your business objectives in mind. You will earn multiple international certificates benefitting from our partnerships with leading international educational institutes and vendors giving you practical and industry-recognized skills that will turn you into an online marketing guru.

 


 

Features and Benefits

 

  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student.  
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at-home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.  
  • Our programmes are practical in nature that prepares the student for the working environment and suitable salary expectations. 
  • Get a 1-week Internship / Work Integrated Learning opportunity 

Admission Requirements:

  • Students are expected to have passed matric or the equivalent (this requirement can be waived in special circumstances). Although subject choice will not detract from qualification entry, the subjects Art, Design, Mathematics and English are an advantage.  
  • Students should be able to use basic computer applications and thus should have basic computer literacy. If this is not the case proof of training in basic computer literacy will be required to be eligible for this course. Students who are eligible may apply for RPL. 

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusivly to AIE students, devices can now be financed with your tuition fees. We provide three models:

 

 

  • CORECore Spec, Dell Inspiron 15” 3593 Series i5
  • MEDIUMMedium Spec, Dell Inspiron 15” 3593 Series i7
  • HIGHHigh Spec, Dell Latitude 3500 Series i7

R9 000.00Learn More

15" laptop that meets all your everyday needs and looks good doing it. Featuring 10th generation Intel®

10th Generation Intel(R) Core(TM) i5-1035G1 Processor (6MB Cache, up to 3.6 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm SATA Hard Drive, DVD Drive (Reads /Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Home 64bit English, 1Y Collect and Return Service

R14 000.00Learn More

The foundation for intense graphic and processor heavy tasks. Featuring 10th generation Intel® processors and an array of ports.

10th Generation Intel(R) Core(TM) i7-1065G7 Processor (8MB Cache, up to 3.9 GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 8GB, 1x8GB, DDR4, 2666MHz, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX230 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R18 000.00 Learn More

Get serious with the high spec Latitude, Dell’s flagship hardware for high end graphics and processing.

8th Generation Intel(R) Core(TM) i7 -8565U, 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Display, 16GB, 2x8GB, DDR4 Non-ECC, 1TB 5400 rpm 2.5" SATA Hard Drive, Tray load DVD Drive (Reads and Writes to DVD/CD), NVIDIA(R) GeForce(R) MX130 with 2GB GDDR5 graphics memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

Salaries & Skills

payscale-draughting

 

 

* All statistics are derived from www.payscale.com

  • Pricing & Payment Options

    NEW SECTION
  • Duration

    Full Time 

    • 10 months  (5 Sessions/Week, 3:00 hours each, class times are between 08:30 – 12:00 or 12:30 – 16:00) 
    • All hours are achieved via your study duration at the institute and project-based assignments. 

    Online 

    • 10 Months (Online live Q&A classes, once/week, 17:00 - 18:00) 
    • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks. 
  • Career Options

    • Digital Marketing Specialist
    • Social Media Manager
    • Graphic and Web Designer
  • Study Kit

    Your study kit is included in your fees and will contain: 

     

    • Free WIFI (10GB/Month, On Campus only). 
    • Electronic study guides and textbook for online students. 
    • A prescribed textbook list and a recommended reading list will be issued to face to face students. 
    • Orientation kit including: Student Card, Welcome Letter, and Getting Started Guide. 
    • Access to our myAcademy student portal and student support team via phone, email and tickets. 
    • Access to Adobe, Photoshop, Illustrator and InDesign  
  • ENROL NOW

What you get

This certification is designed to provide the student with multiple certificates, both
locally and internationally recognised by industry for maximum employability 

 

On completion the student will earn: 

 

  • Digital Marketing, Social Media and Design certificate
  • Print Media certificate 
  • Web Design certificate
  • Digital Marketing certificate 
* Please note that external modules may change in wording and institution based on
availability and relevance of the module.

Our Learning Methods

At AIE, The Academic Institute of Excellence we understand that that each person prefers different learning styles and techniques. This is influenced by many factors including, circumstances, location, field of study and learning preference. It is for this reason that we have developed our myWay learning methodology, a unique and modern approach to blended learning that encompasses multiple delivery methods, involving our three main channels.

Full Time

Reach your full potential through our myWay Instructor-led or Mentorship based classes combined with interactive lessons, practical assignments and in-field experience, combined with our blended platform to make up a full day or selective days within a week.

Part Time

Designed for the working professional, our part time programmes provides you with the flexibility and benefit of our myWay Blended Learning with at home exercises/assignments and mentored or in-class lectures at a manageable schedule and pace.

Online

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

Career Video

Watch this video to understand a day in the life of a digital marketer. 

Important Notes

Please note that start dates and timetables are subject to change.

Print Media Design certificate:

  • Design Thinking 
  • Design Principles 
  • Print Media Design Applications: Illustrator, InDesign, Photoshop 

 

Web Design certificate: 

 
  • Interface design in Photoshop, Wireframing and Prototypes 
  • Coding (HTML5 & CSS) and Implementation 
  • UI and UX Principles 

 

Digital Marketing certificate:

  • Digital Marketing in Context, Strategy, and Research 
  • CRM and SEO 
  • Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
  • Social Media Strategy, UX, Web Development and 
  • Design, Writing for Digital 
  • Testing (Analytics) and Optimisation 

 

Internship / Work Integrated Learning (1 week) 

​​
    No dates have been specified for this course.
    Please contact The CAD Corporation for more information and dates on this course.
Delivery Method: 
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