Home > Digital Marketing, Social Media And Design Certification

Digital MarketingSocial Media and Design Certification


Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in-depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action.


This program was designed to consists of three parts, starting with both Graphic/Print Media DesignWeb & UX Design, ending with our flagship Online/Digital and Social Media Marketing certificate. 



  • GRAPHICPart1: Graphic, Print Media Design
  • WEBUXPart2: Web & UX Design
  • DMSMPart3: Digital & Social Media Marketing

Part 1: Graphic/Print Media Design

Through all modules, we apply function and purpose to design and strategic thinking. You will learn how to design print and web assets with a clear business and marketing objective in mind. We will guide you through the process of print design with conceptual value, web design with a user-centric approach and digital marketing with a customer-first approach.


- Creative, Critical & Design Thinking
- Design Principles 
Print Media Design Applications: Illustrator, InDesign, Photoshop



Part 2: Web & UX Design

In this module students take a web site design from Photoshop and semantically code it with best standard practices to ensure a visually pleasing, user-friendly responsive website is built for a specific target audience,  underpinned by marketing (SEO) & business objectives.  


- Interface design in Photoshop, Wireframing and Prototypes
- Coding (HTML5 & CSS) and Implementation 
- UI and UX Principles



Part 3: Digital & Social Media Marketing

Online/Digital and Social Media Marketing are an art combining consumer insight and in-depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms.


- Digital Marketing in Context, Strategy, and Research 
- Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
- Search Engine Optimization (SEO)
- Social Media Strategy
- Copywriting for optimized online marketing

- Pay Per Click (PPC) and Google Ads
Google Analytics and Digital Testing and Optimisation




Feature, Benefits and Software Requirements

  • Creative and design tools for graphic editing, illustration and presentation is based on industry benchmark software Adobe Creative Suite.
  • Apply a myriad of styling & layout techniques with CSS are taught, how to create a complex layout with code, typographical styling, layering with CSS, transparency, special effects, using complex images such as SVGs and using assets from Photoshop to build visually pleasing designs.
  • Get access to the full software suites of Adobe (for 1 year) with no limitations and restriction to any functionality, all included in the price.  
  • Students will be able to understand, collect, track and analyse data to create optimised content and create conversions using the Google tools.
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via flexible study method options including class-based sessions and blended learning for online student.  
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.   
  • Get a free Office 365 Education A1 license, valid for the duration of your studies. 
  • Job placement assistance through our industry network and online recruitment portal, exclusively available to AIE graduates. Visit for more.  


Social Media Is A Bullet Train Which Will Not Slow Down Any Time Soon. Every Business Is Now Getting Involved With Social Media. 2 Billion People Are Currently Active On Social Media And By 2021 It Is Expected To Be 2.87 Billion People And 64% Of People Use Social Media For Purchasing Decision. However, 85% Of Marketers Participating In Social Media Still Aren’t Really Sure What Strategies And Tools Are The Best To Use.
- Dr. Chris Dayagdag

Admission Requirements

  • Any NQF Level 3 qualification
  • Intermediate English competencies 
  • Basic Computer Literacy

Hardware Requirements

Please note that you are required to have your own computer for this qualification. AIE, in partnership with Dell and TripleH committed to supplying every student with a Dell laptop to support our DigitalCampus initiative. Available exclusively to AIE students, devices can now be financed with your tuition fees. We provide three models:



  • MEDIUMMedium Spec, Dell Latitude 5510, i7, 16GB
  • HIGHHigh Spec, Dell Latitude 5510, i7, 32GB

R19 000.00 (OUT OF STOCK)Learn More

The foundation for intense graphic and processor heavy tasks.

11th Generation Intel Core i7-11370H(12M cache, up to 4.8GHz), 15.6-inch FHD (1920 x 1080) Anti-Glare LED-Backlit Non-touch Narrow Border WVA Display, Camera & Microphone, Power Button without Touch Fingerprint Reader, 16GB (2x8GB) DDR4 Non-ECC RAM, M.2 256GB PCIe NVMe Class 35 Solid State Drive, Nvidia GeForce MX450 w/2GB GDDR6 Graphics Memory, 4 Cell 54Whr Express Charge Capable Battery, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

R21 500.00 (OUT OF STOCK) Learn More

Same foundation, more memory...for those who want to get a little more serious.

11th Generation Intel Core i7-11370H (15.6" FHD (1920 x 1080) Anti-Glare LED Backlight Non-Touch Narrow Border WVA Display, Camera & Microphone, Power Button without Touch Fingerprint Reader, 32GB (2x16GB) DDR4 Non-ECC RAM, WLAN, M.2 256GB PCIe NVMe Class 35 Solid State Drive, Nvidia GeForce MX450 w/2GB GDDR6 Graphics Memory, Windows 10 Pro (64 Bit), 1Y Collect and Return Service

Salaries & Skills




* All statistics are derived from

  • Pricing & Payment Options

  • Duration

    Full Time

    • Full Time, Contact (Hybrid) Learning, 10 Months
    • Full Time, Online Learning, 10 Months
    • Classes conducted over 5 sessions/week (3 hours/week)


    • Part Time, Flexi Online Learning, 10 Months
    • Classes conducted after hours over 2-3 sessions/week (on selected Saturdays)

    * Class structures are subject to change without notification. 

    Learn More

  • Career Options

    • Digital Marketing Specialist
    • Social Media Manager
    • Graphic and Web Designer
  • Study Kit

    Your study kit is included in your fees and will contain:
    • Free WIFI (On-Campus only).
    • Stationery kit that includes:
      • AIE Notepad
      • AIE Pen
      • AIE Ruler
      • AIE Pencil Case (15cm)
    • Electronic Study Guides 
    • Orientation kit including: Student Card, Welcome Letter, Getting Started Guide. 
    • Access to myAIE student portal, myAIECommunicator App and student support team via phone, email and tickets.  
  • Enrol Now

What you get

This certification is designed to provide the student with multiple certificates, 
locally recognised by industry for maximum employability 


On completion the student will earn: 


  • Digital Marketing, Social Media and Design certificate
  • Print Media certificate 
  • Web Design certificate
  • Digital Marketing certificate 
* Please note that external modules may change in wording and institution based on
availability and relevance of the module.

Our Learning Methods

Our learning methods is a technology mediated delivery model, focused on flexibility, accessibility, and academic support to provide the ultimate learning experience without compromising teaching time and quality.





Full Time, Contact
(Hybrid) Learning

A modern twist on traditional face-to-face, full-time learning. Our contact classes are delivered via Hybrid learning, providing students with the flexibility to attend on campus, virtually, or both.

Full Time, Online

Extending our reach with online only, full time learning. Our progressive technology platform and people-supported academic journey giving students access to our classes from anywhere in the world.

Part Time, Flexi Online

Designed for the working professional, our part time programmes provide you with the flexibility to manger your own schedule and pace of learning. Sessions are conducted after hours on selected weekdays, and on alternate Saturdays.

Career Video

Watch this video to understand a day in the life of a digital marketer. 

Important Notes

  • Please note that start dates and timetables are subject to change.

Digital and Social Media Marketing 1:

In the new era of digital marketing, marketers, business owners and PR professionals need to utilise all the tools at their disposal to find and engage their audience. This starts by using the digital marketing tools available and combining those with your social media marketing. This module will cover all your Digital and Social Media Marketing basics.
  • General and Digital Marketing  Fundamentals 
  • Google Ads (Adwords) Essentials (PPC)
  • Social Media Marketing Essentials (Facebook, Instagram, LinkedIn) 
  • Email Marketing Essentials with Mailchimp 


Digital and Social Media Marketing 2:

Digital Marketing is the future of marketing and combining it with Social Media Marketing will ensure you connect with your audiences on a personal level. The second module will take you through the processes of defining your audiences, setting up your campaigns, online promotions and measuring your results.


  • Google Ads: Display, Measurement, Video, Online Shopping Ads 
  • Google Analytics
  • Advanced Social Media Marketing 
  • Advanced Google Analytics
  • The Marketing Challenge


Design certificate:

  • Creative & Critical Thinking 
  • Business Communication 
  • Design Elements & Principles
  • Design HIstory & Theory
  • Design Process
  • Design Application A: Adobe Photoshop, Adobe InDesign, Adobe Premiere Pro 


Web Design and Wordpress: 

  • Web Design Essentials
  • WordPress Essentials
  • Interface design in Photoshop, Wireframing and Prototypes
  • Coding (HTML5 & CSS, Intro to JQuery) and Implementation
  • UI and UX Principles 


Project Management (CAPM PMI):

  • The project, Structures in the Project 
  • Environment, Processes and Activities 
  • Collaboration, Building Relations, Strategies 



Internship / Work Integrated Learning (1 week) 

  • Creating a Curriculum Vitae
  • Maintaining your Social Media Profile
  • Seeking Employment
  • Registering on the AIE Recruitment Portal
  • Interview Preparation
  • Campus
    Registration Close Date
    Start Date
  • 13 February 2023
    20 February 2023
    Full Time, Contact
  • 13 February 2023
    20 February 2023
    Full Time, Contact
  • 13 February 2023
    20 February 2023
    Full Time, Online
  • 13 February 2023
    20 February 2023
    Part Time, Online

Delivery Method: 
Include a Laptop? Yes No   Read more