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Home > Digital Marketing, Social Media And Design Certification

Digital Marketing, Social Media and Design Certification

Overview

Being a Digital Marketing guru requires more than just learning internet and social media marketing platforms. It requires in depth knowledge of how web design is done, a keen eye for high quality image design and writing copy that inspires action. This program consists of two parts, starting with both graphic and web design, ending with our flagship Online/Digital and Social Media Marketing Certificate. 

 

Graphic and Web Design Module

Through all modules, we apply function and purpose to design and strategic thinking. You will learn how to design print and web assets with a clear business and marketing objective in mind. We will guide you through the process of print design with conceptual value, web design with a user-centric approach and digital marketing with a customer first approach.

 

Online/Digital and Social Media Marketing Certificate

Online/Digital and Social Media Marketing is and art combining consumer insight and an in depth knowledge into the internet of things. This certificate program will teach you how to market effectively in the digital space by applying the best of online marketing technologies such as SEO, PPC and leading social media platforms. Through this certificate program, we apply function and purpose to creative and strategic thinking allowing you to design and implement a complete online, digital and social media marketing strategy with your business objectives in mind. You will earn multiple international certificates benefitting from our partnerships with leading international educational institutes and vendors giving you practical and industry recognized skills that will turn you into an online marketing guru.

 


 

Features and Benefits

 

  • We work with leading international universities and partners to deliver specialized and focused content including University of Leeds, Kings College London, The Open University UK, University of Virginia, Darden school of business.  

  • This course includes all the must know skills of digital marketing such as Google AdWords (PPC), SEO and social marketing.  
  • As a student you will receiving 8 different certificates from both local and international partners. 
  • Through our myWay learning methodology, a unique and modern approach to blended learning we deliver our programmes via fflexible study method options including class based sessions and blended learning for online student.  
  • For online students, we ensure that you are supported by technology and people throughout your academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.  
  • Our programmes are practical in nature that prepare the student for the working environment and suitable salary expectations. 
  • Get a 1-week Internship / Work Integrated Learning opportunity 

Admission Requirements:

  • Students are expected to have passed matric or the equivalent (this requirement can be waived in special circumstances). Although subject choice will not detract from qualification entry, the subjects Art, Design, Mathematics and English are an advantage.  
  • Students should be able to use basic computer applications and thus should have basic computer literacy. If this is not the case proof of training in basic computer literacy will be required to be eligible for this course. Students who are eligible may apply for RPL. 

Salaries & Skills

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* All statistics are derived from www.payscale.com

  • Pricing & Payment Options

    NEW SECTION
  • Duration

    Full Time 

    • 10 months (5 Sessions/Week, 3:00 hours each, class times are between 08:30 – 12:00 or 12:30 – 16:00) 
    • All hours are achieved via your study duration at the institute and project-based assignments. 

    *Sessions will be grouped together to lower cost of traveling, however, in some cases classes may not follow this convention and schedules are subject to change. 

    Online 

    • Online = 10 Months (Online live Q&A classes, once/week, 17:00 - 18:00) 
    • Hours are obtained through a combination of live virtual Q&A sessions, pre-recorded video lectures and project-based tasks. 
  • Career Options

    • Digital Marketing Specialist
    • Social Media Manager
    • Graphic and Web Designer
  • Study Kit

    Your study kit is included in your fees and will contain: 

     

    • Free WIFI (10GB/Month, On Campus only). 
    • Electronic study guides and textbook for online students. 
    • A prescribed textbook list and a recommended reading list will be issued to face to face students. 
    • Orientation kit including: Student Card, Welcome Letter, and Getting Started Guide. 
    • Access to our myAcademy student portal and student support team via phone, email and tickets. 
    • Access to Adobe, Photoshop, Illustrator and InDesign  
  • ENROL NOW

What you get

This certification is designed to provide the student with multiple certificates, both
locally and internationally recognised by industry for maximum employability 

 

On completion the student will earn: 

 

  • Digital Marketing, Social Media and Design certificate (Concept Interactive) 
  • Digital Marketing certificate (University of Illinois, US) 
  • Social Media certificate (North Western University, US) 
  • Search Engine Optimisation certificate (University of California, US) 
  • Google Online Marketing Challenge (Google) 
  • Print Media certificate (Concept Interactive) 
  • Web Design certificate (Concept Interactive) 
  • Digital Marketing certificate (Concept Interactive) 

 

* Please note that external modules may change in wording and institution based on
availability and relevance of the module.

Our Learning Methods

At AIE, The Academic Institute of Excellence we understand that that each person prefers different learning styles and techniques. This is influenced by many factors including, circumstances, location, field of study and learning preference. It is for this reason that we have developed our myWay learning methodology, a unique and modern approach to blended learning that encompasses multiple delivery methods, involving our three main channels.

Full Time

Reach your full potential through our myWay Instructor-led or Mentorship based classes combined with interactive lessons, practical assignments and in-field experience, combined with our blended platform to make up a full day or selective days within a week.

Part Time

Designed for the working professional, our part time programmes provides you with the flexibility and benefit of our myWay Blended Learning with at home exercises/assignments and mentored or in-class lectures at a manageable schedule and pace.

Online

We have re-defined online learning. Our myWay Online Learning ensures that the student is supported by technology and people throughout his academic journey. We focus on a blended learning approach, combining online Virtual Classrooms, at home exercises, activities and project-based assignments bundled with fully developed video lectures, all managed by our student learning platform.

Career Video

Watch this video to understand a day in the life of a digital marketer. 

Important Notes

Please note that start dates and timetables are subject to change.

Print Media Design certificate:

  • Design Thinking 
  • Design Principles 
  • Print Media Design Applications: Illustrator, 
  • InDesign, Photoshop 

 

Web Design certificate: 

 
  • Interface design in Photoshop, Wireframing and Prototypes 
  • Coding (HTML5 & CSS, Intro to JQuery) and Implementation 
  • WordPress (Implementing and changing a theme) 
  • UI and UX Principles 

 

Digital Marketing certificate:

  • Digital Marketing in Context, Strategy and Research 
  • CRM and SEO 
  • Channels (Search, Online, Video, Email, Social Media, Mobile Marketing) 
  • Social Media Strategy, UX, Web Development and 
  • Design, Writing for Digital 
  • Testing (Analytics) and Optimisation 

 

Internship / Work Integrated Learning (1 week) 

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  • Campus
    Registration Close Date
    Start Date
    Type
  • 06 February 2019
    11 February 2019
    Full Time
  • 06 February 2019
    11 February 2019
    Part Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 06 February 2019
    11 February 2019
    Full Time
  • 06 February 2019
    11 February 2019
    Part Time
  • Campus
    Registration Close Date
    Start Date
    Type
  • 06 February 2019
    11 February 2019
    Correspondence

Delivery Method:
  • Math Result: